Communicate

The identification and demonstration of your product’s value becomes irrelevant if your findings are not well communicated. The wide range of writing services offered by Cornerstone provides strategic communication of product value to a variety of audiences, such as internal affiliates, key opinion leaders, regulators, payers, and clinicians.

Value Message Development and Testing

Evidence-based value messages used to communicate a compelling product value story to stakeholders.

  • Value message development
  • Evidence-based messages
  • Attribute-based messages for some medical devices
  • ‘Aspirational’ value messages that highlight data collection opportunities
  • Messages testing through interviews, advisory boards and surveys

Global Value Dossiers

Comprehensive resources that summarize a product’s value story and support HTA submissions.

  • Highlighting unmet need, clinical value and economic value
  • Objection handling sections
  • Frequently asked questions
  • Paper and digital production

Payer Business Cases

Convey product value in to hospital purchasers and other payers in a format that reflects their business priorities.

  • Budget impact and cost offset consideration
  • Hospital business plans that consider:
    • Hospital value based purchasing
    • Total performance scores
    • Hospital acquired conditions
    • Payment bundling
  • Highlight clinical value, efficiency gains, patient benefits and affordability

Interactive Payer Engagement Tools

Engage payers with customizable tools that highlight clinical outcomes and affordability.

  • Budget impact and clinical outcomes model
  • Customizable and interactive
  • iPAD, Microsoft and Android platform solutions
  • Product leave behinds (monographs, publications, brochures)

Reimbursement Submissions

Obtain positive reimbursement decisions and listing agreements.

  • Extensive experience with a wide range of therapeutic area submissions
  • Country specific analyses in Europe, North America and Asia
  • Submissions for private and public payers
  • Budget impact analyses
  • Supporting clinical summaries and regulatory documents
  • Experts in Canadian reimbursement submission

Interested in a service that is not listed? Contact us.

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