Identify

Market access and optimal pricing are dependent on the ability of a product to address an unmet clinical need while demonstrating a clinical and economic value proposition that will appeal to clinicians, patients, payers, and purchasers. Cornerstone provides a number of services targeted at identifying product value on the basis of published evidence, market research, and payer perceptions.

Systematic Reviews

Assess and gather the evidence to support your product’s value proposition.

  • Burden of illness studies
  • Systematic literature reviews
  • Meta-analysis
  • Indirect treatment comparisons

Landscape and Gap Analyses

Understand the current and evolving marketplace in order to inform strategic planning and evidence development.

  • Assess market access and pricing opportunities and challenges
  • Provide guidance to clinical development program on QoL, clinical and resource use endpoints
  • Identify and prioritize additional evidence development needs
  • Build the product value proposition

Market Research and Advisory boards

Identify perceptions of key stakeholders and collect practice patterns and reimbursement information.

  • Identify stakeholders requirements, perceptions and evidence needs
  • Identify and prioritize additional evidence development needs
  • Test and fine tune the product’s target profile and value proposition

Pricing Research

Identify price bands that reflect product value, commercial opportunities and potential market access restrictions.

  • Product benchmarking
  • Value based pricing analyses based on cost-effectiveness modeling
  • Identify evidence drivers of product value and price
  • Assess sales potential for possible population targets

Reimbursement Strategies

Optimize opportunities for pricing and market access success.

  • Public and private payer submission strategies
  • Review reimbursement decisions through ReimbursementDecisions.com
  • Launch sequencing
  • Risk sharing and subgroup guidance

Interested in a service that is not listed? Contact us

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